Archive for April 11th, 2009
Saturday, April 11th, 2009 113 views
Social Media Marketing - Web 2.0
We are now passed the initial phase of thinking this web 2.0 stuff is just a wacky new term.
Companies have recognised the benefits of social media, buzz marketing, and social collaboration. See more at get organized now,
Online PR
In fact, social media is online public relations.
And ironically, with the rise of social media, we are seeing a return of PR journalist relationships becoming personal 1:1 relationships. how to organize, Mass syndication is fine. But for optimal PR coverage online, we need personal ties with key people in our industry.
This has given rise to the social media news release - with select personal relationships that we provide unique content to so they can cover unique angles in their own way.
Consumer Trends
In the social media world people associate with personal brands more than with company brands. company management,
Over 50 percent of consumers perceive companies that provide communication features such as real-time dialog as progressive, advanced, and eager to please the customer. People interacting with people on a personal level is what the social web is all about.
Blogging
“Our blog should be the base of operations, but we should have outposts in many of these places and become active participants. It’s just how things are done these days.” See more at management consulting,
Viral Marketing
Hotmail was one of the first companies to grow so quickly online through viral marketing. They restricted access to Hotmail email accounts and allowed members to introduce 10 of their friends. That campaign grew hotmail like wild fire.
Wikipedia, the online encyclopedia not only has top search engine rankings for more phrases than I care to fathom, but has been created purely from social collaboration of visitors contributing information and creating pages (user generated content). leadership skills,
One model of social media marketing recognises 6 tyes of ‘web 2.0 website′:
Media Sharing - YouTube, StimTV, Podcasting, etc.
Social Bookmarking - Delicious, Diigo, etc.
Citizen Media - Blogs, Tag Engines, RSS Feeds, etc.
Collaborative Directories - Wikipedia, Prefound, Zimbio, etc.
Collaborative Harvesters - Digg, Netscape, Reddit, Popurls, etc.
Social Networking - Facebook, MySpace, Squidoo, etc.
CONVERSION
Conversion generally means executing the process of changing the current situation to the desired situation.
In terms of marketing, Conversion is about taking an opportunity for business from one stage of involvement with your service to a higher stage of involvement.
The full customer lifecycle passes through various conversion funnels:
Lead generation (front-end marketing)
Customer acquisition (front-end marketing)
Customer retention (back-end marketing)
Customer value (back-end marketing)
As a direct response marketer, I must approach marketing from the point of view that before you can see customers as numbers and data, you must first see them as humans: people with feelings.
Those feelings are in essence:
Seeking pleasures, and
Avoiding pains.
The marketing numbers must evolve naturally out of dealing with those pleasures and pains. Marketing targets must be true to the dynamics inherent in the marketing funnel. See more at project manager,
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Saturday, April 11th, 2009 304 views
If you think, that between popular players iPod and toy cars on radio management there is nothing the general you deeply are mistaken because company Bless Automatica has let out dock-station for iPod just in the form of such machine.
On a gadget luggage carrier two impressive kinds of a column are placed, the player is established in a cabin of the driver. After that we take in hands a control panel and we start to please all members of household with liked music, the blessing it from it not to take cover now anywhere.
Basically this car can be used and in more peace purposes, for example for transportation of CDs-disks or other small cargoes.
And here the price of this toy has unpleasantly disappointed - 275 euros for car with columns, in my opinion, too much.
Tags: ipod, community, gadget, blog, apple
Posted in Technology and Gadgets, Tools&Utilities, Toys | No Comments »
Saturday, April 11th, 2009 140 views
Tags: mac, gadget, apple, ipod, iphone
Posted in Sony gadgets, Technology and Gadgets, USA | No Comments »
Saturday, April 11th, 2009 79 views
You have a plan, a selected target market, a product, and a conversion mechanism.
Now you need traffic. People, prospects. Folks with cash and a desire for what you have available.
Let’s consider key traffic sources in modern marketing:
Online Traffic Sources
My advice is to group sources of online traffic into 5 areas.
Search Engine Marketing Programs
Paid Advertising Programs
Email Lead Gen Programs
Partner Programs
Social Media Programs
Search Engine Marketing Programs
SEO - ‘Free visitors from search engines’ is what some SEO’s call it.small business resource, But having worked as SEO Manager for the largest independently owned loan brokerage in the UK, I can tell you that traffic from the search engines is not free. Despite not paying per visitor, you still pay in resource time and expertise to be able to rank highly for enough key terms to bring consistent and targetted traffic from SEO. See more at managing a business,
PPC - A very fast and relatively easy way (easy if you know how I guess) of bringing hordes of traffic to your site almost instantly, and completely trackable for performance measurement. As SEO Manager for the loan brokerage we managed a Pay Per Click budget of thousands of pounds every month (I won′t disclose past clients figures of course).
Social Media Programs
A relatively new phenomenon that has evolved with technology beyond the old Internet’s bulletin boards, and message boards, into full blown personality profile driven, video enhanced, user generated communities.
Tapping into Social Media is expensive, but vitally important to 1. keep up to date with trends in your market. 2. survey and understand your target prospects. 3. Develop inlinks to your site important for SEO. Tapping the viral distribution of your marketing messages by users sharing with their friends. Etc.
Paid Advertising Programs
Banner advertising is often the first resort of corporate marketing. how to get organized, Paid Ads should be seen as a significant yet small part of the overall generation of new visitor traffic.
Email Lead Gen Programs
As Marketing Manager for Database Group Interactive, I will be able to offer an attractive package for very rapid lead generation, including fully permissioned list rental and broadcast services (as well as other specialist email solutions). See more at get organized now,
Partner Programs
Affiliate Programs - Having a horde of loyal affiliates that actively promote your product to their client / customer database is fantastic, important, and just as complicated as the other sources of traffic.
Offline Traffic Sources
There are many ways to skin a cat. Here’s how I skin my offline traffic sources into 5 broad categories:
Broadcast media - tv, radio, newspapers, magazines
Space advertising - flyers, billboards, print-ads
In-person events - industry events, exhibitions, conferences, trade shows,
Direct marketing - leaflet distribution, direct sales, direct mail
Partnerships - Individual or company, formal or informal - other people of influence that can bring you leads
Converting Traffic Into Leads
All that new visitor traffic according to the Aggresive Marketing Traffic Model above, should be directed to open content which attracts them into an optin process so that you acquire their contact details (at minimum this should be their first name and email), project management, and only then do you introduce them to your actual sales offers.
This gives you the opportunity of building a Database Program with a pool of prospects that can be educated and enticed over time, so that at the right moment for them, when their desire or pain is most pressing, you will be in contact with them so they see your offer and by. See more at ability to influence,
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