In this ‘do more with less’ economy, is there a way that your small to mid-sized company can tap into the marketing minds that the big guys are paying for? Absolutely. This is a great time to discover a Lean and Mean Marketing provider willing to partner with your entrepreneurial spirit. Here’s how to choose a marketing partner in this lean and mean economy:

Look into the track records of the agency principals. Were they performing at a Director’s level at a big ad agency? If so, for how long? It makes a difference - too long, and they may be disconnected with the trends of customized marketing solutions. On the other hand, if they left their agency before the ink had dried on their new business cards, they may not have enough marketing insight.

Look beyond clever headlines, especially on obscure products you’ve never heard of. Clever headlines are the price of entry into the creative end of the advertising world, but if their portfolio is empty of quantifiable SEO copywriting services, customized marketing solutions, and especially a proven track record in measured results, keep looking.

Avoid victims. If a new agency still has a bitter pill that’s only half swallowed from a bad break, they may not be ready to move on and focus on your business. Who has time to wallow? You need clear and focused marketing insight, surrounded by positive energy.

Choose leadership skills. Chances are, you may find a corporate-trained marketing director or senior level creative director who is eager to establish his/her own business. Jump on this opportunity. If you have a shot at experienced customized marketing solutions for your start-up from the person formerly in charge of a larger corporation, it’s your lucky day.

Be wary of the SEO Guru. Instead, seek out solid and proven SEO copywriting services by asking for an optimization tour of the websites associated with any so-called expert. It’s hard to know whether someone is a true SEO Guru, since tracking qualified SEO copywriting services remains a relatively new discipline. After all, web lift and traffic increases at your site may not happen for months, you need to choose wisely.

Work with people who are excited about your product or service. Good ad guys and marketing professionals are incurable people/product matchmakers, and usually quite likeable and responsive. If you find someone who’s fitting you in between the ‘real clients’, move on. An engaged marketing professional will bring incredible value and marketing insight, beyond your greatest expectations.

This is the economy of the new entrepreneur. The most effective marketing guys keep their eye out for category-busting products and services. And start-up (or even established) companies that are lucky enough to partner with a lean and mean marketing company will be positioning themselves for record-breaking growth.

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