You probably heard the saying “Selling is a numbers game” which is why this method of marketing, M.U.D. throwing, might make sense to you…

This marketing strategy is based on the idea, “If you throw enough ‘mud’ on the wall, some of it will stick and you’ll make money.”

The M.U.D. method comes off as a “quick″ and “easy” way to market your product. It is one of the most common used methods by new business owners today.

They typically reason that they shouldn’t wastes time researching their target market when they can sell to everyone breathing and watch the profits roll in. On the surface, this seems like a great viewpoint.

However, M.U.D. Marketing gives you the air of looking busy, but that’s no indication that you are truly productive. This approach actually produces few results for the amount of time, effort, and money it costs you.

Imagine for a moment that you have a pile of mud lying next to your desk. Since we’re imagining, we’ll make it a big pile right there on the carpet. Now you grab a handful and sling it at the wallpaper.

Looking at the wall, what did you hit? Without knowing your target you continue to sling even more mud.

After you used up all the mud and the room is covered, you find out what the actual target was. The target was a plaque on the wall and even with the mud slung all over the room the plaque was only hit a few times.

M.U.D. stands for Market Un-Determined or Marketing Un-Defined.

Either one spells disaster for your business.

If you had taken the time to find the true target, your results would have been totally different. Look at all the energy you wasted slinging at everything in the room. Look at all the mud you wasted, and mud costs money.

Identifying your target market may seem like the slow road to results, but it actually speeds your way to the goal: higher profits. Why take that avenue when it will take much less effort, time, and money to give you the results you desire?

How do you determine your target market?

1. What problem do you solve with your product or service?

2. What benefit does your client experience?

3. Who has this problem?

4. Is the person male or female? A stay-at-home mom or a power executive? A baby boomer or student? Where does this person hang out? What are this person’s hobbies?

Create a picture of your ideal consumer in great description.

Why should you exhaust yourself and your resources trying to sell to a gazillion people when only a limited number really want your offer? This is the condition M.U.D. marketing creates. Is it any surprise you feel frustrated and discouraged?

If you feel like your business is stuck in mud, stop wasting your most valuable asset…time…with M.U.D. marketing.

If you continue trying to sell to everyone, you will end up selling to no one. And think of the cleaning bills to get that mess out of the carpet and off the wallpaper.

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